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Media Heads has produced video and audio content for RADD – Recording Artists, Actors and Athletes Against Drink Driving – since 2010.
RADD has developed a very strong presence in the Northern Territory with campaigns aimed at reducing drink driving around the Territory’s major events. In this particular piece, the focus was the annual event, the Darwin Cup Carnival. Filmed at the event itself, the end result was a mix of humour, social conscience and a strong message.