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Elder Abuse Campaign
Elder Abuse – it’s time to open our eyes and recognise the signs of elder abuse and how to report it, because sadly this is a growing issue affecting tens of thousands of older Australians each year.
Media Heads was contracted by the Australian Human Rights Commission to create video content aimed at increasing awareness of Elder Abuse and promoting the national Elder HELPline. Initially the content was created as part of a social media strategy, which has now been expanded to include additional content for radio and TV.