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Elder Abuse: Shift Your Perspective
This video, released in 2022, was part of the third and final iteration of the powerful and successful Elder Abuse campaign for the Australian Human Rights Commission, which we first began work on in 2020. The 2022 series focused on perpetrators of elder abuse and included a suite of nine online videos, social tiles, a 30-second TV CSA and a 30-second radio CSA. Media Heads created the concept and handled all copywriting, casting, production, post-production, distribution and media.