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For more than 25 years, Media Heads has worked closely with DVA to promote major commemorations.
2020 saw the 75th anniversary of VP Day, marking the end of the Second World War on 15 August 1945.
Around 1 million Australians served both abroad and here on the home-front. Since there are so few Second World War veterans still alive, our biggest challenge was bringing the voices of that generation to life. So we created a social media campaign and strategy that centred around a series of audio/visual content pieces, featuring voices from our interview archive of veterans with compelling stories, alongside high-quality animated illustrations.